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 he name Standard has appeared on the products of more than a dozen automobile manufacturers the best known being the company founded by the Briton Reginald William Maudslay (1871-1934) which started in 1903. This word of many meanings was selected to represent the marque because Maudslay said he wanted to convey to his clients the fact that the cars were built of proven parts which confirmed to existing standards. 
In 1945 Standard bought the Triumph factory and the both names were visible on the company insignia. The Standard name was dropped in 1963 when the company was acquired by the Leyland Motors Group. Over half a century the meaning of the word has also changed; when it earlier stood for high quality, now the meaning has deteriorated to something meaning common and usual.
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  ilhelm Gutbrod owned the German Standard Fahrzeugfabrik which manufactured Standard Superior small cars from 1933-1935. These were designed by Josef Ganz and featured rear-mounted two-stroke engines. The company continued operations from 1949-1954 but the cars carried the name Gutbrod and had front-mounted engines.
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